HowMuch

How Much

The Campaign

The How Much Campaign is adapted from a class project. The group of students who named themselves "Boca Modern Advertising," came up with the concept of How Much. The How Much Campaign encompasses both traditional and non-traditional media to raid awareness and help educate students about how much really is too much.

The Students of Boca Modern Advertising

Lauralee Young      Class of 2009
Jaime Burciaga       Class of 2009
Jourdin McMinn       Class of 2009
David Lindsey         Class of 2009
Ashley Waak          Class of 2009
Aubrey Arceneaux   Class of 2009

How Much is Binge Drinking for You?

Regardless of what you may think is binge drinking: Binge drinking is defined as 4 or more drinks for a woman and 5 or more drinks for a man in 2 hours.

How Much Will Drinking Cost You?

If found responsible for an alcohol violation through Student Conduct, drinking could cost you university sponsored scholarships, leadership positions, and your good standing with the university.

If you're found in violation of the law relating to alcohol it could cost a significant amount in money, having a clean criminal record and time.

Some other ways alcohol might cost you:

• Loss of positive reputation
• Loss of sleep
• Loss of good academic record
• Loss of good health
• Loss of trust by those you respect, loved ones, and friends
• Loss of relationships

How Much do you Know about those who Choose Not to Use?

Did you know that 35% of Texas A&M FISH have indicated, on average that, they do not choose to consume alcohol and that 17% of all Texas A&M students don’t consume alcohol in an average year? 35% of Texas A&M students have consumed alcohol on 6 or fewer occasions in an average year. At Texas A&M, there are many activities that involve no alcohol. Aggie Nights provides a program every Friday night that is laid back, fun and involves no alcohol.

How Much do you Know about True Aggie Traditions?

Every Aggie should know that no True Aggie Traditions incorporate alcohol.

How Much is a Standard Drink?

Beer                        12oz.
Wine                        5-6oz.
80 Proof Liquor          1.5oz.
Malt Liquor/Ice Beer   7oz.

How Much do you Care About Your Friends?

Do not ever leave an intoxicated friend alone. Call 911 or 9-911 (on campus) if your friend displays any one of the signs of alcohol poisoning!

• Person is passed out and cannot be awakened
• Person has cold, clammy, or bluish skin color
• Person has slow or irregular breathing
• Person has slow or irregular heartbeats
• Person has difficulty standing or walking
• Person is vomiting and does not wake up