Denim Day

For more information about this program, contact the Health Promotion (HP) Office at 979.845.0248 or

What does denim have to do with sexual violence?

In 1992, an 18-year-old Italian woman was raped by her 45-year old driving instructor and abandoned in an alley.  She reported the assault to the police; the instructor was later convicted of rape and sentenced to jail.

In 1999, the instructor appealed the sentence and the case made it all the way to the Italian Supreme Court.  The conviction was overturned and he was released.  The Court released the following statement in support of their decision, “because the victim wore very, very tight jeans, she had to help him remove them…and by removing the jeans… it was no longer rape, but consensual sex.”

Enraged by the verdict, the women of the Italian Parliament protested the “denim defense” by wearing jeans to work.  In April of the same year, the first Denim Day was held in the United States.  

How do I participate in Denim Day?

More information about Denim Day in Aggieland 2018 is coming soon.  

Ask Me Why I'm Wearing Jeans Today!Since 2010, the Women's Resource Center has hosted Denim Day on the Texas A&M Campus. HP took over Denim Day in 2016.  On the 4th Wednesday of April, we ask that everyone join us in our protest against the myths surrounding sexual assault by wearing jeans. 

How can I help publicize Denim Day?

1 .  Encourage your friends, roommates, classmates, professors, co-workers, or department to participate in Denim Day with you! 

2.  Make a statement against sexual violence on social media!  Post information on Facebook and Twitter about why you are wearing denim, or link to this page and encourage others to participate as well!  #TAMUDenimDay

3.  Take pictures of yourself and people you know wearing denim in support of Denim Day and post them on our Facebook page or Twitter using the links to the left!  Don't forget to include #TAMUDenimDay.